Nurse Staffing Solutions—How to Attract and Retain Top Nursing Talent

The nursing shortage in the U.S. is projected to continue through 2025, making nurse staffing agencies more vital than ever. To attract and retain the best nurses, agencies must offer competitive pay, flexible assignments (including PRN and travel roles), and a supportive work environment. Highlighting career growth opportunities and providing fast access to earnings can boost loyalty and reduce turnover. Tips for agencies: • Use high-intent keywords in job postings (e.g., “travel nurse jobs USA,” “PRN nurse positions”. • Optimize job descriptions for SEO by including duties, benefits, and location-specific terms. • Build local SEO campaigns to connect with nearby hospitals and health systems.